The discoverability of Google Play Store is critical. It suggests that consumers seeking your unique App need to discover your competition, and it implies that your App appears first when customers search for apps like yours.
A high rating indicates that your program will receive more downloads and installations. A strong ranking is crucial to the user acquisition funnel since it allows consumers to locate your App more readily. A high rating indicates that your program will receive more downloads and installations. Getting there should be your main priority if your Play Store page is outside the top of the discoverability rankings.
This blog will discuss Google Play Store factors and how you boost your discoverability.
Google Play Store Rankings Factors
The following aspects must be optimized to rank in the Google Play Store.
App Name and Description
The title on the Play Store may be up to 50 characters long, and the description is substantially more significant than the subtitle on the App Store. Also, keep in mind that keyword use varies greatly. Crawlers at Google use order and repetition to estimate keyword significance. The app name is browsed first, followed by the description, and the words read first are more highly weighted. However, Google’s algorithms are susceptible to spam and keyword stuffing. Therefore it is critical to write both the name and description in a way that people can understand.
Backlinks
Backlinks are web links to your App’s page. The more quality backlinks there are, the higher the rating in the Google Play store. Developers can improve their ranks by concentrating on link building.
Google Play Store Page Performance
Page performance, like downloads and engagement, is the consequence of creative optimisation, localisation (adapting your app page to other languages and geographic locations), click-through rate, conversions, and other factors. Like the App Store, Google Play will prioritise apps with many first-time installations.
Android Essentials
Users will be unsatisfied if an app crash or fail to react more frequently than the industry standard; therefore, Google is encouraged to rank the App lower than stable competitors, in addition to unfavourable ratings.
Updates, Ratings, and Reviews
These measures, like those in the Apple App Store, are all tied to customer pleasure and relevance.
Google Tags
Google Tags works the same way as App Store categories. You may select up to 5 tags from a predetermined list for your App. Then, Google will categorize your App based on your chosen tags. Although this does not directly influence your Google Play rating, it does assist the system in ranking your App for the right keywords.
Enhancing Your Discoverability Ranking
You have two options for improving your discoverability ranking: Presentation and Performance.
Presentation
Outside of the App, the Presentation includes, but is not limited to, advertising, copy, pictures, and other elements. While some may claim that “if you develop a fantastic app, users will come,” this limits your App’s audience to the users it is specifically designed for. Consider all people who could be interested in your App but need to actively look for it. This is where Presentation comes in to help consumers find it.
Optimizing your language and curating your photos to make your App stand out is an essential element of ensuring that your target audience sees your App and attracts the attention of others.
Performance
“Performance” refers to everything linked to the App and is an ongoing activity. Your team must consistently create new features that please the user and provide them with compelling reasons to utilize the App, whether it be the App’s UX and UI design or stability. Is your software meeting user expectations? If not, your lack of retention, bad Android vitals, and unfavourable Play Store reviews will influence your discoverability rating.
As more applications join the market, customer expectations continue to rise. Regarding the future of your mobile App, you cannot afford to cut corners.
If Presentation boosts your App’s reach, Performance increases its stickiness.
Closing Thoughts
With all the new changes that have been and introduce, developers must ensure they stay in contact with their user experience to keep their apps high quality. When does the user download your software, how long do they keep it, and what is the endpoint? Taking constructive feedback from your users is an excellent approach to guarantee that issues like crashes and low retention rates address over time.
Developers should also remember that this is not the first or last policy change that Google will adopt. And those that adapt the most simply, efficiently, and fast will win in the long term.